Strategy
How to Use AI to Build Smarter Audience Personas in Minutes (Not Days)
As content strategists, we all know the value of audience personas — those detailed profiles that help bring your target…
How to Build a Custom Editorial Chatbot in 4 Easy Steps
You’re deep into your workday, juggling meetings, content reviews, and deadlines when a writer pings you with a question about…
Marketing Funnels Are Out. Touchpoints Are In.
For decades, the marketing funnel has been the North Star for marketers — a simple, linear framework to guide potential…
What B2B SaaS Brands Can Learn from Consumer Brands
At BackPocket, we work with a wide range of organizations, including nonprofits, associations, and small businesses. Among them, one subset…
Top Ten Content Marketing Resolutions for 2025
As we step into 2025, the content marketing landscape continues to evolve, presenting new challenges and opportunities. To thrive in…
7 Fitness-Inspired Content Strategy Takeaways from CM World
What does fitness have to do with content strategy? As a busy mom of two, balancing family, work, and personal…
Why You Should Move Content Measurement to the Front Burner
You’ve poured your heart into crafting that perfect blog post, social media strategy, or email newsletter. But here’s the big…
Zero-click Content: It’s Not a Zero-sum Game
The only constant in life is change — who knows that better than content marketers? We live in a world…
The Importance of Audience Personas in Content Marketing
In the evolving world of content marketing, standing out from the crowd and reaching the right audience is more challenging…
Content Marketing Trends: 6 Predictions for 2025
Because of our constantly and quickly changing world (COVID… AI…the list of disruptions goes on), predicting content marketing trends can…
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