AI in Your BackPocket
When to Use AI vs. Search: A Smarter Guide for Content Marketers
We talk a lot about optimizing workflows with AI, but here’s something we don’t talk about enough: when not to…
How Editorial, Design, and Analytics Teams Are Supercharging Their Workflows with AI
If you’ve been tiptoeing around the idea of incorporating AI into your content marketing workflows, consider this your gentle nudge…
Reduce, Reuse, Re-Prompt: How Building a Prompt Library Creates a Greener AI Workflow
At BackPocket, we believe the best way to navigate new tech is together. That’s why our team gathers every month…
The Wild West of Content Optimization: Why I’m All in on AEO and GEO
Over the last six months, I’ve found myself deep in what feels like the wild, wild west of content optimization:…
How to Use AI to Build Smarter Audience Personas in Minutes (Not Days)
As content strategists, we all know the value of audience personas — those detailed profiles that help bring your target…
How to Build a Custom Editorial Chatbot in 4 Easy Steps
You’re deep into your workday, juggling meetings, content reviews, and deadlines when a writer pings you with a question about…