AI in Your BackPocket

Illustration of marketers doing audience research

How to Use AI to Build Smarter Audience Personas in Minutes (Not Days)

As content strategists, we all know the value of audience personas — those detailed profiles that help bring your target…

How to Build a Custom Editorial Chatbot in 4 Easy Steps

You’re deep into your workday, juggling meetings, content reviews, and deadlines when a writer pings you with a question about…