Our Use of AI
Our Ethical AI Use Statement is our promise to stay thoughtful, transparent, and human in how we put AI to work. Like all things at BackPocket, it was built collaboratively and with every voice at the table — and it will continue to evolve as the landscape does.
BackPocket Agency’s Ethical AI Use Statement
At BackPocket Agency, we are dedicated to helping organizations tell their stories, connect with audiences, and drive engagement in budget-friendly ways. While we believe that artificial intelligence (AI) has the potential to assist us in our work and save our clients money, we are committed to the responsible development and use of AI in our services.
To ensure BackPocket Agency upholds these principles, every current team member has been trained on AI systems and ethical use, and any new team members will receive training. As BackPocket continues to evolve, we will also continuously evaluate and educate ourselves on AI best practices.
Human insight, empathy, and creativity are at the heart of everything we do. AI supports our mission, but our people lead the way. We view AI as an assist, a tool among other tools that our team members may leverage to work more efficiently or effectively — just as a carpenter might upgrade from a manual saw to a powered one to improve their work.
Our Principles of Responsible AI
Human-first Approach: AI assists — it does not replace — our human team of strategists, creators, editors, and marketers.
What We Never Do:
- We never use AI to replace human authorship in client deliverables without clear disclosure.
- We never allow AI to make decisions without human oversight in matters involving ethics, equity, or brand representation.
- We will not replace writers, editors, or designers with generative chatbots.
What Clients Can Expect:
- Transparency around and clear labeling of any AI-assisted content when appropriate
- Rigorous quality control by our human experts
- Secure platforms for any AI usage that involves your data, with enterprise-grade privacy protections
Assessment: We will routinely assess the AI systems we use to ensure they are right for us and our clients. We will also continually evaluate AI’s suggestions, data, and content to ensure it is factual, accurate, and nondiscriminatory.
Security: At BackPocket, we believe innovation should never come at the expense of privacy or trust. We will prioritize privacy and data security. We never input personally identifiable information (PII), protected health information (PHI), confidential information, or proprietary client data into public AI tools. Instead, we use only enterprise-grade, closed-loop platforms that meet rigorous data privacy and security standards. This ensures that the insights we generate — and the strategies we deliver — stay secure, compliant, and tailored to the industries we serve.
Mindfulness: We acknowledge that AI — particularly generative AI — can have negative effects, such as its impact on the environment and individual writers, artists, and creators. We will remain aware of the consequences of AI and mindful of our usage of these tools. We will continually monitor and evaluate any unintended consequences of AI tools and usage.
Questions About Our Ethical AI Use?
Have more questions about how we’re blending human creativity with AI? We love this conversation — and we’d love to have it with you.