Our Culture

BackPocket is a boutique content marketing agency dedicated to helping organizations tell their stories, connect with audiences, and drive engagement.

A group of six professionally dressed individuals smiling as they take a selfie outside a building entrance, with luggage visible in the background.

BackStory: Built on Experience, Driven by Joy

Founded by industry vets who left big agency life, BackPocket was built on expertise, transparency, and the simple belief that great work should also be joyful.

In short? We created the kind of agency we’d actually want to work with. And we think you will, too.

Every single person on our team chose to be here and chose to build this agency together. Our “all-hands-on-deck” mentality means we rise and fall together. That kind of teamwork is nearly impossible to construct, but we live it here at BackPocket.

—Rene Ryan, Founder and Chief Operating Officer

Why Clients Trust Us

Whatever your needs, we've got our clients covered.

Explore Our Work

Decades of combined experience in content marketing, digital strategy, and brand development.

Proven track record of increasing engagement and driving measurable results.

Transparent, collaborative approach — no hidden fees or one-size-fits-all solutions.

Recognized by Indie Agency and Women in Content Marketing Awards

Giving Back

At BackPocket, we believe in using our time and resources to make a difference. Our team members are individually passionate about a wide range of causes and charities, supporting organizations that matter most to them.

Together, we’re especially proud of our annual tradition at Hampton Fine and Performing Arts Elementary School on Chicago’s South Side. We bring holiday magic to the students every year — playing Santa, delivering gifts, and sharing joy. It’s a tradition our team has been part of for eight years and one that means the world to us.

A young smiles while wearing green Christmas tree glasses reading "Merry Christmas."

Let’s Huddle

We don’t just create strategies — we craft solutions that resonate. Whether you’re exploring a new market or strengthening your position in an existing one, we’re here to help you tell your story, reach your audience, and achieve your goals. 

Joe Stella in a light blue blazer and white t-shirt sitting against a vibrant yellow background.

A 15-minute discovery session with Joe could lead to your next big breakthrough.

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