Tailor Your Strategy: Is It a Perfect Fit? 45 Second Quiz Strategy Fit Quiz 1. How would you describe the structure of your content strategy?(Required) Tailored: Every piece has a purpose and fits together seamlessly. Loose: We create a good amount of content, but we don’t really have a plan in place. Tight: It’s all mapped out, but there’s little room for adjustment. Ripped: It’s got some holes—definitely needs patching up. 2. How does your audience feel about your content?(Required) We’re Their Go-to “Pair”: Our audience consumes and engages regularly with our content. It’s exactly what they need, and they keep coming back for more. Just Window Shopping: The occasional content piece will do well, but we haven’t had a lot of sustained engagement. Secret Shoppers: We don’t really know how our audience feels because we don’t have a consistent process for analyzing and reporting. So Last Season: It doesn’t seem to resonate as much as we think it should. 3. How often are you updating your strategy to stay on trend?(Required) Always on Trend: We’re updating regularly to stay fresh and relevant with marketing and digital trends. We’re Timeless: We rarely update because our strategy is built to last...but it may not be keeping up. Flying by the Seat of Our Pants: We’re creating content ad hoc, so we don’t really have a strategy to update. Working with a Poor Fit: We almost never update, and when we try to, we get little results — it’s definitely outdated. 4. What’s the overall style of your content?(Required) Well-defined Personal Style: Polished and perfectly aligned with your brand. Basic Business Casual: Precise and professional but lacking a personal touch. Lounge Chic: Authentic and laid-back but still effective. Eclectic But Inconsistent: Uncoordinated and all over the place. 5. How easy is it for your team to execute your content plan?(Required) It’s smooth and effortless, just like slipping on your favorite jeans. It works OK, but we don’t really have documented processes or consistency across teams. It gets done, but there’s no room to pivot. It’s frustrating—things are falling apart at the seams. Name First Last Email(Required) CompanyGrab the PocketGuide Newsletter I would like to receive BackPocket’s monthly newsletter covering the latest in marketing and content strategy.
