Posts
How to Build a Custom Editorial Chatbot in 4 Easy Steps
You’re deep into your workday, juggling meetings, content reviews, and deadlines when a writer pings you with a question about…
Marketing Funnels Are Out. Touchpoints Are In.
For decades, the marketing funnel has been the North Star for marketers — a simple, linear framework to guide potential…
What B2B SaaS Brands Can Learn from Consumer Brands
At BackPocket, we work with a wide range of organizations, including nonprofits, associations, and small businesses. Among them, one subset…
7 Fitness-Inspired Content Strategy Takeaways from CM World
What does fitness have to do with content strategy? As a busy mom of two (ages 4 and 8!), balancing…
How to Use AI Ethically for Content Creation
Generative AI tools – from ChatGPT to image generators like MidJourney – have become go-to resources for busy content marketers….
5 Essential Steps to Creating Accessible Content for Your Audience
Ensuring your content is accessible to your entire audience isn’t just a nice-to-have — it’s a necessity. With about 61…
Why You Should Move Content Measurement to the Front Burner
You’ve poured your heart into crafting that perfect blog post, social media strategy, or email newsletter. But here’s the big…
How to Repurpose Content to Save Time and Money
We get it. Content gets stale pretty quickly. But your old content still holds lots of potential. By revisiting, revamping,…