Janet Celosia
How to Use AI to Build Smarter Audience Personas in Minutes (Not Days)
As content strategists, we all know the value of audience personas — those detailed profiles that help bring your target…
How to Build a Custom Editorial Chatbot in 4 Easy Steps
You’re deep into your workday, juggling meetings, content reviews, and deadlines when a writer pings you with a question about…
What B2B SaaS Brands Can Learn from Consumer Brands
At BackPocket, we work with a wide range of organizations, including nonprofits, associations, and small businesses. Among them, one subset…
7 Fitness-Inspired Content Strategy Takeaways from CM World
What does fitness have to do with content strategy? As a busy mom of two, balancing family, work, and personal…