Janet Celosia

How to Build a Custom Editorial Chatbot in 4 Easy Steps

You’re deep into your workday, juggling meetings, content reviews, and deadlines when a writer pings you with a question about…

What B2B SaaS Brands Can Learn from Consumer Brands

At BackPocket, we work with a wide range of organizations, including nonprofits, associations, and small businesses. Among them, one subset…

content strategy fitness

7 Fitness-Inspired Content Strategy Takeaways from CM World

What does fitness have to do with content strategy? As a busy mom of two (ages 4 and 8!), balancing…