A Year of Momentum: Association Marketing Agency BackPocket Sees 30% Growth

As we begin 2026, one thing is clear: Organizations are raising the bar for what they expect from their marketing partners.

In 2025, BackPocket achieved 30% year-over-year growth — a milestone that reflects both the trust our clients place in us and the increasing demand for strategic, execution-focused marketing support across associations, healthcare organizations, nonprofits, and B2B brands.

At the most basic level, growth means new engagements. But for us, it’s more about deepening partnerships, expanding capabilities, and delivering measurable impact.

Why We’re Growing

Membership-based and mission-driven organizations are navigating real complexity. They’re balancing retention and acquisition, modernizing digital platforms, and rethinking how they engage volunteers and stakeholders. They’re being asked to prove results more clearly than ever.

We’re seeing strong demand for:

• Association marketing strategy and lifecycle marketing
• Healthcare marketing and communications strategy
• Website redesign and digital experience improvements
• Content strategy and integrated campaign development
• Event and conference marketing
• Brand positioning and messaging refinement

Organizations more than good ideas. They want clarity, alignment, and execution that moves metrics.

Welcoming New Partners

We’re proud to begin work with:

• American Library Association
• American College of Healthcare Executives
• American Academy of Orthopaedic Surgeons
• Oncology Nursing Society
• Certification Board for Diabetes Care and Education
• National Consortium for Health Sciences Education
• American Planning Association
• UL Standards & Engagement

Across these partnerships, we’re supporting initiatives ranging from enterprise website redesigns and digital transformation to content ecosystems, event marketing strategies, and brand evolution work.

These organizations join long-standing partners including the Muscular Dystrophy Association, the National Multiple Sclerosis Society, and the Institute for Real Estate Management.

What This Momentum Means

As COO, my focus is simple: Ensure our growth translates into operational excellence and client impact.

That means building the right team structure, strengthening our strategic planning processes, investing in measurement and performance tracking, and ensuring every engagement is aligned to clear outcomes — whether that’s increasing membership, driving conference attendance, improving stakeholder engagement, or modernizing the digital experience.

The common thread across our clients is mission. They are organizations that serve communities, advance professions, and support critical healthcare initiatives. Our responsibility is to bring strategy, clarity, and disciplined execution to help them do that work more effectively.

We’re entering 2026 energized by the partnerships ahead and confident in the foundation we’ve built.

The work is meaningful, the expectations are high, and we’re ready for what’s next.