Strategy
How to Build a Custom Editorial Chatbot in 4 Easy Steps
You’re deep into your workday, juggling meetings, content reviews, and deadlines when a writer pings you with a question about…
Marketing Funnels Are Out. Touchpoints Are In.
For decades, the marketing funnel has been the North Star for marketers — a simple, linear framework to guide potential…
What B2B SaaS Brands Can Learn from Consumer Brands
At BackPocket, we work with a wide range of organizations, including nonprofits, associations, and small businesses. Among them, one subset…
7 Fitness-Inspired Content Strategy Takeaways from CM World
What does fitness have to do with content strategy? As a busy mom of two (ages 4 and 8!), balancing…
Why You Should Move Content Measurement to the Front Burner
You’ve poured your heart into crafting that perfect blog post, social media strategy, or email newsletter. But here’s the big…
The Importance of Audience Personas in Content Marketing
In the evolving world of content marketing, standing out from the crowd and reaching the right audience is more challenging…
Why You Need a Content Strategy — and How to Create One
A well-crafted content strategy is the cornerstone of any successful marketing effort. It’s not just about creating content; it’s about…