Strategy

How to Build a Custom Editorial Chatbot in 4 Easy Steps

You’re deep into your workday, juggling meetings, content reviews, and deadlines when a writer pings you with a question about…

Marketing Funnels Are Out. Touchpoints Are In. 

For decades, the marketing funnel has been the North Star for marketers — a simple, linear framework to guide potential…

What B2B SaaS Brands Can Learn from Consumer Brands

At BackPocket, we work with a wide range of organizations, including nonprofits, associations, and small businesses. Among them, one subset…

Top Ten Content Marketing Resolutions for 2025

As we step into 2025, the content marketing landscape continues to evolve, presenting new challenges and opportunities. To thrive in…

content strategy fitness

7 Fitness-Inspired Content Strategy Takeaways from CM World

What does fitness have to do with content strategy? As a busy mom of two (ages 4 and 8!), balancing…

Why You Should Move Content Measurement to the Front Burner

You’ve poured your heart into crafting that perfect blog post, social media strategy, or email newsletter. But here’s the big…

Zero-click Content: It’s Not a Zero-sum Game

The only constant in life is change — who knows that better than content marketers? We live in a world…

The Importance of Audience Personas in Content Marketing

In the evolving world of content marketing, standing out from the crowd and reaching the right audience is more challenging…

Content Marketing Trends: 6 Predictions for 2025

Because of our constantly and quickly changing world (COVID… AI…the list of disruptions goes on), predicting content marketing trends can…

Why You Need a Content Strategy — and How to Create One

A well-crafted content strategy is the cornerstone of any successful marketing effort. It’s not just about creating content; it’s about…