Maggie Callahan
Content Strategy vs. Content Marketing
Content strategy and content marketing. You no doubt have heard of them and know that each is essential to helping…
The 7 Steps to Plan a Content Strategy
Your blog started with good intentions. Boost SEO, check. Get more engagement, check. But somewhere along the way, things got…
How to Create a Content Marketing Framework [With Templates]
Ever feel like your content marketing is a chaotic free-for-all? You need a content marketing framework. Think of it as…
5 Essential Steps to Creating Accessible Content for Your Audience
Ensuring your content is accessible to your entire audience isn’t just a nice-to-have — it’s a necessity. With about 61…
Content Marketing Trends: 6 Predictions for 2025
Because of our constantly and quickly changing world (COVID… AI…the list of disruptions goes on), predicting content marketing trends can…
Why You Need a Content Strategy — and How to Create One
A well-crafted content strategy is the cornerstone of any successful marketing effort. It’s not just about creating content; it’s about…