How to Find the Right Content Strategy Agency

May 5, 2025/Megan Kramer-Salvitti

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Great content marketing starts with a solid game plan. That’s where a content strategy agency comes in. They don’t just create content; they create a content marketing strategy that actually moves the needle. But how do you find the right one? A little research (and the right questions) can save you time, money, and a whole lot of frustration.

How Can a Content Strategy Agency Help Your Business?

An agency partner can provide content marketing services from content research and planning to ongoing content creation. Their job is to lay out a clear plan for your content marketing. From research and planning to execution, they help you answer the big questions: What are you publishing? Why? And how is it driving real business results?

One of the biggest perks? You get a strategic partner in your content marketing journey. If you don’t have the time or resources to build an in-house team, working with an agency gives you instant access to content pros who know their stuff. An agency will likely bring expertise in all of the different content marketing roles — from writing and editing to design and development — making it even more cost-efficient to partner with one.

Comparing an in-house marketer to a full-service content agency

With a content agency, you’ll get a full team, each bringing expertise in their own area.

“A good agency will take the time to understand your business and goals, so you get a strategy that actually works for you,” says Janet Celosia, Vice President, Marketing, BackPocket Agency.

What Services Do Content Strategy Firms Offer?

While some content strategy agencies are fully resourced and provide turnkey solutions, others may be focused on just a few specific services. It’s important to future-proof your partnership and find out upfront which services your chosen agency offers. That way, as your needs evolve, they can grow with you.

A content strategy agency might offer:

Brand strategy and development
Content strategy, development, and implementation
Graphic design and creative services
Web design, web development, and content management system oversight
Digital marketing, including search engine optimization, pay-per-click campaigns, email marketing, and social media marketing
Video and podcast production
Data analytics

10 Questions to Ask to Find the Best Content Marketing Agency

Even when content strategy agencies offer similar services, each one brings their own unique experience, culture, and processes.

“Look for a content marketing agency that takes the time to listen to your unique challenges and objectives,” says Michelle Jackson, Chief Strategy Officer at BackPocket Agency. “Content marketing isn’t about out-of-the-box solutions; it’s about creating custom, targeted, and personalized experiences through storytelling. Your partner should embody and prioritize that.”

When one of us shines, all of us shines.

If your agency partner isn’t saying, “Your success is my success,” run for the hills.

Adds Joe Stella, CEO at BackPocket Agency: “Your content strategy agency should be your partner — not your vendor. If they don’t see your challenges as their challenges, and their wins as your collective wins, they’re not the right agency to work with.”

Ask these questions of potential agencies to get a feel for if they’d be the right fit for your business and your team:

1. “How will you get to know my industry well enough to not just create content but also contribute meaningfully to our strategy?”

A content marketing agency doesn’t necessarily need to specialize in your field to be successful, but you should understand how they’ll immerse themselves in your field, organization, and audience.

2. “Will you work with me to set and achieve my marketing goals?”

The best content marketing agencies are strategic partners who will understand and make collaborative decisions that align with your goals and vision.

3. “How long should my contract be, and what’s included?”

An experienced agency will know roughly how long a project should take and when you should start seeing results. It’s also important to know what to expect so that your project stays in scope.

4. “How and when will you communicate price increases or changes to the project scope?”

Make sure your partner is transparent about communicating any changes to the scope or pricing so there are no surprises.

5. “Who will I work with?”

Partnering with a content marketing agency is like gaining new teammates. Since you will work closely with them on a regular basis, it’s important to know who they are and if you will be able to work effectively together with as little friction as possible.

6. “What leadership or senior-level support and involvement will there be on my account if it is being managed by more junior team members?”

Even if less experienced team members will manage your account, you’ll want to ensure that there are built-in processes to include leadership support and strategy.

7. “What does your content creation process look like, and how involved will my team be?”

Every agency works in a unique way, but they should all have an established process for getting things done well and on time. It’s also good to get an idea of what they will expect from you in regard to meetings, content creation, reviews, etc.

8. “How much work will be produced by your staff vs. outsourced?”

It’s not uncommon for agencies to work with freelancers or utilize contracted services, but it’s important to know whether there are experienced professionals on staff who can meet your needs.

9. “How will you measure the success of our content?”

Your agency should have a clear plan. Ask how they track, report, and adjust content efforts to keep things moving forward.

10. “How will you ensure content quality?”

Make sure they’re able to define their use of artificial intelligence, quality assurance and quality control processes, fact-checking processes, and other quality standards.

In addition to asking questions, look on an agency’s website for case studies and client testimonials, examples of their work, and blog content to get an idea of their experience and expertise. You can also check third-party websites like Google Reviews and Glassdoor for an idea of an agency’s performance and culture.

Watch: Our CEO’s Top 3 Questions to Find the Right Partner

Is BackPocket the Perfect Fit for Your Content Strategy Needs?

At BackPocket Agency, we’re not just content creators; we develop comprehensive content strategies that align with your business goals. Our team will guide you through every step of the process, ensuring that your content not only tells your story but also drives measurable results. Your content should work as hard as you do. Let’s build a strategy that drives results, not just clicks. Let’s talk.