How to Repurpose Content to Save Time and Money

We get it. Content gets stale pretty quickly. But your old content still holds lots of potential. By revisiting, revamping, and promoting what you’ve already got, you can save time, boost SEO, and keep your audience engaged. Here’s how you can repurpose content and give it a new life.

1. Audit Your Existing Content

First things first, take a good look at what you’ve already got. Here’s how to conduct a content audit:

• Inventory: List all your content — blogs, articles, videos, infographics, social media posts, you name it.
• Analyze: Check the stats like page views, engagement, and conversion rates to see what’s working and what’s not.
• Categorize: Sort your content into groups like “evergreen,” “outdated,” and “low-performing.”

2. Revise and Update

Next, freshen up your old content to make it more relevant and effective:

• Refresh Data and Info: Update any old stats and facts. Make sure all your links are still working and relevant.
• Improve SEO: Update your keywords to match current search trends. Don’t forget to tweak meta descriptions, title tags, and image alt texts.
• Enhance Readability: Break up long text with subheadings, bullet points, and add some visuals like images and videos.

 3. Repurpose and Repackage

Give your content a makeover by transforming it into new formats:

• Create E-books and Guides: Combine related blog posts into comprehensive e-books or guides.
• Develop Infographics: Turn detailed articles into eye-catching infographics.
• Launch Webinars and Podcasts: Use your blog content as a base for webinars or podcasts.
• Produce Video Content: Convert written content into engaging videos for platforms like YouTube and social media channels.

4. Promote Strategically

Revitalizing content is just the start. Here’s how to get it noticed:

• Leverage Social Media: Share your updated content across social media channels with catchy visuals and teasers.
• Email Marketing: Include refreshed content in your newsletters and highlight new insights to get readers interested.
• Internal Linking: Link from new content to your updated old content to boost SEO and drive traffic.
• Collaborate with Influencers: Partner with influencers to help spread the word about your revamped content.

5. Measure and Optimize

Keep an eye on how your updated content is performing:

• Engagement Rates: Track likes, shares, comments, and how long people spend on the page.
• Traffic Sources: See which channels are bringing the most visitors to your updated content.
• Conversion Rates: Measure how well the content is driving actions like sign-ups or purchases.

Then use this data to keep tweaking your strategy and making your content marketing efforts as effective as possible.

Ready to repurpose content but not sure where to start? Drop us a note for a free 30-minute consultation.