AI
When to Use AI vs. Search: A Smarter Guide for Content Marketers
We talk a lot about optimizing workflows with AI, but here’s something we don’t talk about enough: when not to…
How Editorial, Design, and Analytics Teams Are Supercharging Their Workflows with AI
If you’ve been tiptoeing around the idea of incorporating AI into your content marketing workflows, consider this your gentle nudge…
Reduce, Reuse, Re-Prompt: How Building a Prompt Library Creates a Greener AI Workflow
At BackPocket, we believe the best way to navigate new tech is together. That’s why our team gathers every month…
How Our Start-up Agency Broke Into AI Overviews Without Paid Tools
Fresh out of San Diego and the 2025 Content Marketing World, one thing was crystal clear to me (and probably…
The Wild West of Content Optimization: Why I’m All in on AEO and GEO
Over the last six months, I’ve found myself deep in what feels like the wild, wild west of content optimization:…