BackPocket

How to Use AI Ethically for Content Creation

Generative AI tools – from ChatGPT to image generators like MidJourney – have become go-to resources for busy content marketers….

5 Essential Steps to Creating Accessible Content for Your Audience

Ensuring your content is accessible to your entire audience isn’t just a nice-to-have — it’s a necessity. With about 61…

Why You Should Move Content Measurement to the Front Burner

You’ve poured your heart into crafting that perfect blog post, social media strategy, or email newsletter. But here’s the big…

Content Marketing Trends: 6 Predictions for 2025

Because of our constantly and quickly changing world (COVID… AI…the list of disruptions goes on), predicting content marketing trends can…