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Content Strategy vs. Content Marketing
Content strategy and content marketing. You no doubt have heard of them and know that each is essential to helping…
The 7 Steps to Plan a Content Strategy
Your blog started with good intentions. Boost SEO, check. Get more engagement, check. But somewhere along the way, things got…
Which Content Marketing Solutions Are Right for You?
The biggest difference between content marketing and marketing? Content marketing’s focus on storytelling to connect, educate, and motivate through value,…
How to Create a Content Marketing Framework [With Templates]
Ever feel like your content marketing is a chaotic free-for-all? You need a content marketing framework. Think of it as…
How to Use AI to Build Smarter Audience Personas in Minutes (Not Days)
As content strategists, we all know the value of audience personas — those detailed profiles that help bring your target…
How to Safeguard Your Content and SEO Strategy in 2025
TLDR Takeaways Google’s introduction of AI Overviews (AIO) and subsequent algorithm updates have changed the game for SEO in 2025. …
How to Build a Custom Editorial Chatbot in 4 Easy Steps
You’re deep into your workday, juggling meetings, content reviews, and deadlines when a writer pings you with a question about…
Marketing Funnels Are Out. Touchpoints Are In.
For decades, the marketing funnel has been the North Star for marketers — a simple, linear framework to guide potential…
What B2B SaaS Brands Can Learn from Consumer Brands
At BackPocket, we work with a wide range of organizations, including nonprofits, associations, and small businesses. Among them, one subset…
Top Ten Content Marketing Resolutions for 2025
As we step into 2025, the content marketing landscape continues to evolve, presenting new challenges and opportunities. To thrive in…
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