Posts
A Year of Momentum: Association Marketing Agency BackPocket Sees 30% Growth
As we begin 2026, one thing is clear: Organizations are raising the bar for what they expect from their marketing…
How Editorial, Design, and Analytics Teams Are Supercharging Their Workflows with AI
If you’ve been tiptoeing around the idea of incorporating AI into your content marketing workflows, consider this your gentle nudge…
When to Use AI vs. Search: A Smarter Guide for Content Marketers
We talk a lot about optimizing workflows with AI, but here’s something we don’t talk about enough: when not to…
BackPocket Wins 2025 Maya Culture Award for Redefining Agency Life
We built BackPocket to prove that agency life could feel different — that creativity and culture can thrive side by…
Reduce, Reuse, Re-Prompt: How Building a Prompt Library Creates a Greener AI Workflow
At BackPocket, we believe the best way to navigate new tech is together. That’s why our team gathers every month…
Michelle Jackson Named WICMA’s Content Marketer of the Year
We’re beyond excited to share that our very own Michelle Jackson, Chief Strategy Officer at BackPocket, has been named Content…
How Our Start-up Agency Broke Into AI Overviews Without Paid Tools
Fresh out of San Diego and the 2025 Content Marketing World, one thing was crystal clear to me (and probably…
The Wild West of Content Optimization: Why I’m All in on AEO and GEO
Over the last six months, I’ve found myself deep in what feels like the wild, wild west of content optimization:…
How to Find the Right Content Strategy Agency
Great content marketing starts with a solid game plan. That’s where a content strategy agency comes in. They don’t just…
How Content Marketing Can Help Small Businesses
There’s no sugar-coating it: When you’re operating a small business, it’s next to impossible to match — or even come…