Experience
Rene is a content marketing expert with 20+ years of agency leadership. She’s passionate about workplace culture, psychological safety, and helping creative teams build award-winning marketing programs.
Background
A former journalist who once shared a gin and tonic with Walter Cronkite, Rene pivoted to agency life at the dawn of content marketing. She co-founded BackPocket to bring joy back to the creative process and build a culture where employees and clients feel truly valued.
Community Involvement
Rene is dedicated to fighting food insecurity through Care for Real. She also champions human rights, healthcare access, and free expression through Planned Parenthood, the ACLU, Amnesty International, public education, and public radio.
In Her Back Pocket
Rene spends her free time chauffeuring her kids — one with a rock band, the other with a basketball team. She’s also addicted to tea, true crime podcasts, french fries, sunny patios with friends, and snuggling her rescued greyhound, Bill (IG:bill.thegreyhound).
Be yourself because everyone else is taken. Both personally and professionally, being real is what truly connects us and sets us apart.
—Rene Ryan
Meet the Team
Each member of our team brought their own “patch” to BackPocket’s fabric — years of expertise, a passion for storytelling, and a commitment to doing work that matters.
