Experience
Michelle brings 20+ years of experience in content marketing and led the team behind the Content Marketing Institute’s 2023 Best Content Marketing Program in Healthcare. She is a frequent presenter at in-person and virtual events, including for the Society for Health Care Strategy and Market Development (SHSMD) and Content Marketing Institute.
Background
Michelle’s roots are in journalism, with a focus on storytelling and audience engagement. Having led a content team of 16 at her previous agency, she brings a proven track record of active leadership and thoughtful mentorship.
Community Involvement
She has been actively involved with Safe Families for Children (a national program supporting vulnerable children) and Take & Eat (a local meal delivery program).
In Her Back Pocket
Michelle has lived in five states with her husband and two kids, so her mantra is: “Bloom where you’re planted.” She especially loves musical theater, football, and traveling with her family — especially when it involves going off the grid in the middle of an ocean.
A personal value that drives me and that I bring to work every day is: Lead with kindness. When you lead with kindness, it allows you to see the perspective of others — whether they are team members or clients — and together find the best solution or answer. Leading with kindness allows you to celebrate successes with joy and look at failure as a learning opportunity.
—Michelle Jackson
Meet the Team
Each member of our team brought their own “patch” to BackPocket’s fabric — years of expertise, a passion for storytelling, and a commitment to doing work that matters.
