Experience
Justine brings 15 years of experience in all things digital and content marketing. With a background largely in agency settings, she has extensive experience collaborating with clients to successfully manage projects and create goal-driven content strategies. Justine brings creativity and strategic thinking to all aspects of her work to help clients fully realize their vision.
Background
A creative problem solver at heart, she thrives in collaborative settings and values the insights that come from different perspectives. Justine has always felt at home in environments that demand rolling up your sleeves and diving in. Her marketing career started at a trade show display manufacturer, where she spearheaded blog and social strategy in the early days of “content marketing.” From there, she’s worked almost exclusively with startup agencies building strategies, processes, and creative content campaigns. Her curiosity and adaptability drive her to embrace new challenges as opportunities to grow and refine her skills, always eager to learn and innovate.
Community Involvement
Justine contributes regularly to Chicago organizations working to strengthen community resources, including Brave Space Alliance and My Block, My Hood, My City. She’s also been a longtime supporter of public media as a WBEZ member.
In Her Back Pocket
Outside of work, Justine loves to explore various forms of art — from abstract collaging to drawing comics and illustrations. When not creating, she loves consuming art, film and TV. As an avid fan of the genre, she watches 31 horror movies every October! Because you never know what outlet will spark some creative inspiration!
Meet the Team
Each member of our team brought their own “patch” to BackPocket’s fabric — years of expertise, a passion for storytelling, and a commitment to doing work that matters.
