Marketing
How to Build a Custom Editorial Chatbot in 4 Easy Steps
You’re deep into your workday, juggling meetings, content reviews, and deadlines when a writer pings you with a question about…
Marketing Funnels Are Out. Touchpoints Are In.
For decades, the marketing funnel has been the North Star for marketers — a simple, linear framework to guide potential…
What B2B SaaS Brands Can Learn from Consumer Brands
At BackPocket, we work with a wide range of organizations, including nonprofits, associations, and small businesses. Among them, one subset…
Top Ten Content Marketing Resolutions for 2025
As we step into 2025, the content marketing landscape continues to evolve, presenting new challenges and opportunities. To thrive in…
7 Fitness-Inspired Content Strategy Takeaways from CM World
What does fitness have to do with content strategy? As a busy mom of two, balancing family, work, and personal…
How to Use AI Ethically for Content Creation
Generative AI tools – from ChatGPT to image generators like MidJourney – have become go-to resources for busy content marketers….
The Importance of Audience Personas in Content Marketing
In the evolving world of content marketing, standing out from the crowd and reaching the right audience is more challenging…
Why Choosing a Small Marketing Agency Could Be the Best Decision Ever
When it comes to picking a marketing agency, size does matter — but maybe not how you think. Big agencies…
The Comeback of Print Magazines: Why Niche Audiences are Loving It
The revival of print magazines might sound surprising, given we live in a world where everything is a click away….
The Power of Fractional Marketing Services for Small Organizations
Good marketing is the cornerstone for success. But for many small organizations, the cost of hiring a full-time Chief Marketing…