Is Your Content Future-proof?

A successful content strategy is key to forming lasting connections beyond your product or service.

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Platforms change.
Algorithms ghost you.
Trends pop off and fizzle just as fast.

Without a content strategy guiding the way, your efforts risk getting lost in the noise — or worse, becoming irrelevant.

That’s where our complimentary guide, Future-proof Your Content Investment, comes in. It will help you cut through the chaos with a content strategy that’s smart, scalable, and built to last.

Inside, you’ll get: 

  • The 7 core components every content strategy needs
  • Customizable templates you can make your own
  • Actionable tips to keep your content future-proof 
Content Strategy Guide
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Is Your Content Pulling Its Weight?

According to the 2025 B2B Content Marketing Benchmarks report from the Content Marketing Institute: 

  • 58% of marketers say their content is only moderately effective
  • 12% say it’s not very effective
  • 1% admit it’s not effective at all

So what’s dragging all this content down?

  1. No clear goals: 42%
  2. Not tied to customer journey: 39%
  3. Not data-driven: 35%
  4. Ineffective audience research: 29%

🧰 The fix: A documented content strategy that addresses all of these pain points and more.

See Content Strategy in Action

How PropertyTek aligned four brands

When PropertyTek acquired four separate companies, they had one big challenge: How do you create one voice across four distinct brands — without losing momentum?

BackPocket stepped in with an integrated content strategy and clear framework to:

  • Align messaging, tone, and strategy across every brand
  • Fuel proactive, buyer-focused content at every buyer stage
  • Optimize what they already had (hello, efficiency)
  • Make content performance actually measurable
A strategic content framework visualized with three classical columns supporting key content marketing elements, set against a dark blue and gold city map background. Floating labels highlight core components such as "Content Roadmap," "Personas," "Voice and Tone Guidelines," and "Content Measurement and ROI."
A woman engaged in a virtual team meeting, gesturing as she speaks, with a computer screen displaying multiple participants, surrounded by white strategic playbook-style markings.
John Cimba

“BackPocket is a true extension of our team. We can reach out for additional bandwidth, expertise, or strategic direction at a moment’s notice.”

—John Cimba, CEO, PropertyTek

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