enSYNC Corporation

Connecting Senior Living Organizations With Transformative SaaS Solutions

Senior Living | SaaS | Nonprofits

A modern digital collage featuring a tablet displaying charts and graphs, a group of professionals in a discussion, and a banner with the text "Preparing for the Workforce of Tomorrow."

enSYNC, a leading provider of software and technology solutions for nonprofits and associations, identified an exciting opportunity to enter a new market: nonprofit senior living organizations. By introducing Sage Intacct, a cloud-based accounting solution, enSYNC set out to help operators of these communities streamline their financial operations and focus on what truly matters: their members.

Jump to the Results

Challenges & Opportunities

The enSYNC Corporation logo, featuring a stylized multicolored ribbon forming a triangular loop, alongside the company name in modern, lowercase and uppercase typography.

Reaching Senior Living Operators  

In late 2024, enSYNC’s team took strategic steps to integrate the new offering and target audience into their marketing efforts. The strategy included a mix of paid advertising, SEO, and attending senior living industry events. But despite these efforts, leads in this new market remained elusive. Recognizing the need for a more targeted approach, enSYNC turned to BackPocket to uncover what wasn’t working and chart a smarter path forward.

Abstract illustration of three people with speech bubbles above them, a rising arrow, and a structured bracket, symbolizing growth, engagement, and conversation.

Reaching the Senior Living C-Suite

Abstract illustration of a user icon with three stars below, enclosed in a structured bracket with a dotted background, symbolizing customer engagement and brand reputation.

Smarter Marketing, Stronger Leads

Abstract illustration of a digital road with circuit lines, a navigation arrow, and a structured bracket, symbolizing data-driven strategy and guided direction.

A Data-Driven Path Forward

The Solution

At BackPocket, we believe success starts with understanding — and that’s exactly where we began. We worked closely with enSYNC to analyze their efforts and identify opportunities for optimization. Our discovery process included:

Realigning Goals

Revisiting and refining objectives to reflect the realities of breaking into a niche market.

SEO and Advertising Review

Conducting a detailed analysis of digital marketing campaigns to uncover strengths and gaps.

Website and Content Audit

Evaluating online presence to determine whether copy and calls-to-action effectively engage the senior living audience and drive meaningful conversions.

Event Evaluation

Measuring the impact of enSYNC's presence at senior living industry events.

Gap Analysis

Identifying untapped opportunities to create a more cohesive strategy.

We found that while enSYNC had laid a solid foundation, their broad approach needed a sharper focus to resonate with senior living organizations.

A collection of enSYNC Corporation digital content pieces featuring headlines such as "4-day Work Week Announcement," "Strategic Planning for 2025," and "Tools for Nonprofit Success," with professional imagery and bold, modern designs.

Insights & Expertise

Listening to Lead the Way

To establish enSYNC as a trusted partner in the senior living space, we developed a content marketing strategy called Sounding Off: Senior Living Execs on Finance and Tech. This initiative blends interviews and storytelling with strategic insights to foster meaningful connections with senior living leaders. 

  • Understand challenges: Gain valuable insights into the financial and operational pain points faced by senior living operators.
  • Showcase expertise: Highlight innovative approaches from industry leaders and spotlight standout senior living communities.
  • Create truly unique content: Produce a rich library of blogs, video snippets, and social media content to educate and inform senior living leaders.
  • Strengthen relationships: Build trust and rapport with senior living organizations, positioning enSYNC as a potential partner and a reliable resource for the sector.
Display ad examples from enSYNC

“Thank you so much for your thoughtful agendas, your thorough research and your passion to learn our business and deliver a strategy that we can grow on. I love collaborating with BackPocket and am so pleased with your work and look forward to our Wednesday [strategy meetings].”

—Janet Davidson, President, enSYNC

Photo of Janet Davidson, President of enSYNC Corporation

Results

While the Sounding Off: Senior Living Execs on Finance & Tech initiative is still in progress, early feedback from senior living leaders has been invaluable in shaping the conversation around financial and operational challenges in the sector. Stay tuned as we continue to uncover insights and build meaningful connections through this ongoing project.

Let’s Huddle

We don’t just create strategies — we craft solutions that resonate. Whether you’re exploring a new market or strengthening your position in an existing one, we’re here to help you tell your story, reach your audience, and achieve your goals. 

Joe Stella in a light blue blazer and white t-shirt sitting against a vibrant yellow background.

A 15-minute discovery session with Joe could lead to your next big breakthrough.

Name(Required)
Grab the PocketGuide Newsletter