Institute of Real Estate Management (IREM)

Driving Thought Leadership With the Journal of Property Management

Associations | Content Hub

A modern magazine spread featuring the headline "Outlook: 2025," with a collage of images including a professional woman, a digital network visualization, and a scenic landscape, set against a backdrop of colorful data graphs.

The Institute of Real Estate Management (IREM) is a leading professional association for property management leaders, serving more than 20,000 members. Their flagship magazine, the Journal of Property Management (JPM) is the industry-leading publication for real estate management professionals that stays on top of the latest insights, property management trends, and management techniques. It’s essential reading for anyone who wants to stay current and competitive across asset classes.

Jump to the Results

Challenges & Opportunities

The Institute of Real Estate Management (IREM) logo, featuring a geometric design of a building in yellow, blue, and magenta, alongside the organization's name in bold, uppercase typography.

A Fresh Approach to Content & Digital Engagement

JPM needed a smart, effective way to connect with its audience. In late 2024, IREM sought a trusted partner to not only manage content creation, design, and production but also to optimize the content digitally. BackPocket stepped in to streamline the process, ensuring JPM remained a dynamic, engaging resource for its readers across all platforms.

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Enhancing Design for a Digital Audience

An abstract illustration featuring an open book, a pushpin, circular workflow icons, and a structured grid, enclosed within a yellow bracket, symbolizing content production, organization, and strategic planning.

Refining Workflow for Efficient Production

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Optimizing Content From Print to Digital

The Solution

BPA and IREM collaborate closely to create and publish content that covers the most relevant real estate management topics and current best practices. Most content features the firsthand knowledge of experts who carry IREM’s internationally recognized certifications. Our collaboration creates:

Digital Bi-monthly Journal

This polished PDF balances a professional yet approachable tone, delivering content on thought leadership and best practices.

Consistently Updated Website

BPA oversees the production of JPMOnline.org, which offers exclusive content and easy access to insights, as well as archived content. 

Streamlined Workflows

Optimized processes ensures the timely, high-quality production of both PDF and website content.

A collection of JPM (Journal of Property Management) magazine covers and spreads designed by BackPocket Agency, featuring bold typography, engaging imagery, and structured layouts that highlight property management insights and trends.

Innovative, insightful, and built for the future, JPM delivers the knowledge and resources that today’s property management leaders need to stay ahead.

A magazine cover and spread from Journal of Property Management featuring the headline "Boosting NOI" on the cover and "Outlook 2025" inside, with images of a professional woman, a digital network visualization, and a scenic landscape.

Results

Our partnership has helped IREM:

  • Strengthen IREM’s position as a thought leader in property management.
  • Ensure more value is delivered to members with elevated content and easy access to resources.
  • Improve production workflows for a smoother, more efficient process.

Let’s Huddle

We don’t just create strategies — we craft solutions that resonate. Whether you’re exploring a new market or strengthening your position in an existing one, we’re here to help you tell your story, reach your audience, and achieve your goals. 

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A 15-minute discovery session with Joe could lead to your next big breakthrough.

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