American Society for Quality (ASQ)

Transforming Complexity Into Clarity — One Page at a Time

Associations | Magazine

A visually striking magazine spread featuring bold typography, geometric illustrations, and a surreal blue rotary phone on a table, with the headline "Lighten Up" in large blue letters.

The American Society for Quality (ASQ) is a global leader dedicated to advancing excellence through quality across numerous professional industries. With a reputation for providing invaluable resources and insights, ASQ publishes print magazines that serve as a cornerstone for member engagement and knowledge sharing. BackPocket provides full-service print and publication management as well as design services for ASQ’s magazines.

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Challenges & Opportunities

Where Big Ideas Meet Bold Design

While ASQ employs a skilled editorial team to produce expert-driven content, they needed a partner to fill a critical gap in their capabilities: the design and project management expertise required to transform this content into visually engaging, high-quality publications. To ensure members maximize the value of their membership, ASQ sought a partner capable of delivering seamless, impactful design solutions.

An abstract illustration featuring a compass, a steering wheel, and a grid background enclosed within a yellow bracket, symbolizing precision, direction, and strategic content planning.

Expert Design That Elevates Every Detail

An abstract illustration featuring an open book, a pushpin, circular workflow icons, and a structured grid, enclosed within a yellow bracket, symbolizing content production, organization, and strategic planning.

Seamless Project & Print Management — From Idea to Execution

An abstract illustration featuring a chaotic swirl intersecting with structured geometric elements, an exclamation mark, and a yellow bracket, symbolizing problem-solving, challenges, and strategic solutions.

Creating Greater Impact for ASQ Members

The Solution

ASQ in 2025 partnered with BackPocket to provide premier design services and transform often technical and challenging content from industry-leading experts into an engaging and digestible magazine layout. ASQ relies on BackPocket’s ability to not only understand complex material but also to distill it into visually appealing and reader-friendly formats that resonate with their professional audience.

Inventive Design to Bring Complex Concepts to Life

Production & Print Management for Flawless Execution

Design That Resonates With Quality Assurance Professionals

Distilling Technical Insights Into Reader-friendly Formats

A magazine cover and spread from Quality Progress featuring bold typography, futuristic cityscapes, and gradient visuals, with headlines like "Imaginary City" and "Redefining Excellence."

Dynamic design brings creativity and excitement to a complex subject matter.

Art Feng
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Insights & Expertise

Editorial Design That Commands Attention

By leveraging its expertise in editorial design, BackPocket ensures that every page reflects the high standards expected by ASQ’s readership, combining innovative layouts with clear, organized content. BackPocket’s keen attention to detail and dedication to maintaining the integrity of ASQ’s technical content have positioned the agency as a trusted partner in delivering impactful and polished publications.

Air-tight Project and Publication Management

Between its monthly Quality Progress and quarterly Lean & Six Sigma Review, ASQ publishes 16 issues every year. So just as critical as innovative design is air-tight project and publication management. ASQ leans on BackPocket to keep everyone on task and ensure each magazine is published on schedule, even as deadlines constantly overlap.

To manage these rigorous demands, BackPocket employs a structured workflow that includes weekly check-ins, timeline tracking, and proactive problem-solving to address potential bottlenecks.

A collection of magazine spreads featuring bold editorial designs, engaging typography, and visually striking layouts covering topics like innovation, digital efficiency, career growth, and problem-solving strategies.

Results

Through tailored design services, BackPocket has elevated ASQ’s print publications, ensuring complex industry insights are presented in a visually compelling and digestible format that engages their audience. The partnership’s success stems from a shared commitment to excellence and continuous improvement, enabling ASQ to consistently deliver high-value resources to their members while freeing their editorial team to focus on content creation and curation. BackPocket has become a critical extension of ASQ’s team, providing stability and innovation, and strengthening the overall impact of their publications within the global quality community.

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