Muscular Dystrophy Association (MDA)
Amplifying the Voices of the Neuromuscular Disease Community With Accessible Content
Associations | Magazine | Content Hub
Challenges & Opportunities
Strengthening MDA’s Voice Across Platforms
In 2025, MDA partnered with BackPocket Agency to design and publish Quest magazine, create blog and e-newsletter content, and manage the Quest Media website and digital advertising. For more than 25 years, Quest magazine has been a trusted and valued resource for the neuromuscular disease community. BackPocket worked with MDA to give Quest magazine a refreshed look that follows its brand style and carries on the tradition of credibility. We also ensured their voice, tone, and design style were carried across the Quest Media website and content channels.
Revitalizing and Refreshing Design
Seamless Print & Digital Integration
Consistent Voice, Trusted Legacy
The Solution
BackPocket collaborated with MDA to update Quest magazine’s content, layout, and design. The 56-page magazine features several content pillars that focus on providing a blend of scientific information and insightful articles covering accessible travel, adaptive fashion, home modifications, personal stories, and other topics that serve the neuromuscular disease and broader disability communities.
Content pillars include:
Progress Now
Updates on research and clinical trials for neuromuscular diseases
Spotlight
A Q&A with an expert on recent developments in research and treatment
Features
Long-form articles covering a range of topics to educate, engage, and empower readers
Thrive 365
A department providing practical, problem-solving tips involving adaptive products, assistive technologies, or services
From Where I Sit
A first-person essay by a person living with a neuromuscular disease
Quest for Success
A profile of an individual in the neuromuscular disease community and their journey to independence and accomplishment
BackPocket manages paid and house advertisements in Quest magazine that inform readers about products, approved drugs, clinical trials, and MDA’s initiatives.
Results
Publishing Quest magazine helps MDA engage with the neuromuscular and larger disability communities as a thought leader. In addition, the magazine’s national distribution helps spread rare disease and disability awareness to those outside MDA. BackPocket is instrumental in the content development process, bringing together MDA staff from various departments to plan content and sources for each issue, creating a collaborative environment that promotes alignment on MDA’s marketing and communications strategies.
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