Bat Conservation International (BCI)

Engaging Donors and Raising Awareness Through Actionable Content

Magazine | Associations

A magazine spread from Bats Conservation International featuring an article titled "Propelling Future Bat Conservation in Central Africa," with a bold "Bat Signals" section header and a silhouetted bat graphic above the pages.

Bat Conservation International’s (BCI’s) mission is to conserve the world’s bats and their ecosystems, in turn preventing species extinctions and protecting many facets of the natural world. BCI’s team is diverse — including staff scientists and conservationists, outreach and communications coordinators, and operations managers — and their work has an impact around the globe.

Jump to the Results

Challenges & Opportunities

The Bat Conservation International (BCI) logo, featuring a stylized bat silhouette emitting sound waves, alongside the organization's name in bold, uppercase typography.

BCI needed a marketing channel to showcase their robust work to keep members informed and increase financial support. BCI partnered with BackPocket Agency in 2025 to design and publish Bats magazine. 

Illustration of a bold exclamation mark wrapped in a yellow banner with stars, accompanied by a stylized sun and circular patterns. A yellow path frames the image, symbolizing recognition, influence, and impact.

Expanding Awareness & Engagement

An abstract illustration featuring an open book, a pushpin, circular workflow icons, and a structured grid, enclosed within a yellow bracket, symbolizing content production, organization, and strategic planning.

Strengthening Community & Collaboration

Illustration of a hand pointing to a gold star within a laurel wreath, symbolizing quality or achievement. A pair of scissors is cutting a dollar bill, representing cost reduction. A yellow path connects these elements, indicating a process or journey.

Driving Financial Support & Membership Growth

The Solution

BackPocket and BCI collaborated to determine the content, layout and design of the 28-page magazine. Bats features several content pillars that focus on BCI’s research, community outreach, and environmental impact, all while keeping a focus on the most important subject: bats. Content pillars include:

Bat Signals

Short front-of-book updates about BCI’s recent work, studies, and conservation efforts.

Species Study

An educational piece about one specific bat species.

 

 

Features

Long-form articles detailing BCI projects, often featuring partners from other countries.

Field Notes

Short back-of-book updates on research from around the world.

Bat Chat

A Q&A with someone from BCI and/or an expert in the field.

Bat Squad

A look at what young people are doing to positively impact bat conservation.

House advertisements throughout Bats let readers know how to support BCI with donations, up-to-date memberships, and other financial gifts.

A magazine cover and spread from Bats Conservation International, featuring the headline "A Conservation Victory in Miami," with images of a Florida bonneted bat, a group of advocates, and protected bat habitats.

Insights & Expertise

Bringing a Bold Brand to Life

BackPocket worked with BCI to make sure Bats followed their brand style, including voice and tone and design style. BCI’s brand is rebellious, an organization full of agents of change who aren’t afraid to go against the status quo. Bats conveys this message through authentic imagery, direct and accessible language, a confident tone, and diverse stories featuring passionate people.

A collection of magazine spreads from Bats Conservation International, featuring articles on conservation victories, species studies, habitat protection, and solutions for white-nose syndrome. The layouts blend stunning wildlife photography, engaging headlines, and scientific storytelling.

Results

Publication of Bats magazine has spread awareness of BCI’s conservation efforts to BCI members and experts around the globe, increasing the opportunity for financial support and potential new members. BCI staff also work together to decide on content for each issue, creating a collaborative environment for teams to feel heard and supported in BCI’s marketing strategy.

Let’s Huddle

We don’t just create strategies — we craft solutions that resonate. Whether you’re exploring a new market or strengthening your position in an existing one, we’re here to help you tell your story, reach your audience, and achieve your goals. 

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A 15-minute discovery session with Joe could lead to your next big breakthrough.

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